About Us
Building a Sustainable World
One Organisation at a Time
BTW AI Services was founded with a simple mission: make expert ESG and climate advisory accessible, practical, and impactful — for organisations of all sizes.
Our Mission
Why We Exist
Climate change and regulatory pressure are forcing every organisation to confront sustainability — but most lack the specialist knowledge to do it well.
BTW AI bridges this gap. Founded by Jay Shah — an ESG specialist with 11+ years of experience across investment management, consulting, NGOs, and the public sector — and the team is building the digital tools to make sustainability measurable and manageable.
We combine deep technical ESG knowledge with modern automation technology to deliver advisory services and digital tools that are genuinely world-class — without the Big 4 price tag.
Scientific Rigour
Every recommendation is grounded in internationally recognised frameworks and peer-reviewed climate science.
Global Perspective
Experience across Europe, Asia, and emerging markets — we understand local regulations and global best practices.
Practical Impact
We translate complex ESG requirements into clear, actionable plans that real organisations can implement.
The Team
Meet the Founders
Combining ESG expertise with automation engineering — the BTW AI team brings unique capabilities to every engagement.
Jay Shah
ESG & Climate Consultant
Founder
Jay is a senior ESG and Climate consultant with 11+ years of experience across investment management, corporate advisory, NGOs, and the public sector. He specialises in climate risk assessment, GHG accounting, TCFD/ISSB disclosure, net zero strategy, and CSRD compliance. Jay founded BTW AI to make world-class ESG advisory accessible to organisations of all sizes, combining deep technical expertise with modern AI and automation tools.
Credentials
Areas of Expertise
Zeel Shah
Automation Engineer
Co-Founder
Zeel is an experienced Automation Engineer specialising in AI-powered tools, workflow automation, and SaaS integrations. With a deep focus on ESG data infrastructure, she designs and builds the digital backbone that makes sustainability reporting faster, more accurate, and scalable. Zeel leads the development of BTW AI's suite of digital products and automation solutions.
Credentials
Areas of Expertise
Work With Us
Whether you need a full ESG programme or a specific deliverable, we'd love to discuss how we can help.
Get In Touch