About Us
Building a Sustainable World
One Organisation at a Time
BTW AI Services was founded with a simple mission: make expert ESG and climate advisory accessible, practical, and impactful — for organisations of all sizes.
Our Mission
Why We Exist
Climate change and regulatory pressure are forcing every organisation to confront sustainability — but most lack the specialist knowledge to do it well.
BTW AI bridges this gap. Founded by Jay Shah — an ESG specialist with nearly a decade of experience across investment management, consulting, NGOs, and the public sector — and Zeel Shah, an automation engineer who builds the digital tools to make sustainability measurable and manageable.
We combine deep technical ESG knowledge with modern automation technology to deliver advisory services and digital tools that are genuinely world-class — without the Big 4 price tag.
Scientific Rigour
Every recommendation is grounded in internationally recognised frameworks and peer-reviewed climate science.
Global Perspective
Experience across Europe, Asia, and emerging markets — we understand local regulations and global best practices.
Practical Impact
We translate complex ESG requirements into clear, actionable plans that real organisations can implement.
The Team
Meet the Founders
Combining ESG expertise with automation engineering — the BTW AI team brings unique capabilities to every engagement.
Jay Shah
ESG & Climate Specialist
Co-Founder
Jay is a seasoned ESG and Climate specialist with over 9 years of experience spanning investment management, consulting, NGOs, and the public sector. He has advised corporates, municipalities, and financial institutions across Europe, Asia, and emerging markets on climate risk, net zero strategy, and sustainability reporting. Jay is passionate about bridging the gap between climate science and actionable business strategy.
Credentials
Areas of Expertise
Zeel Shah
Automation Engineer
Co-Founder
Zeel is an experienced Automation Engineer specialising in AI-powered tools, workflow automation, and SaaS integrations. With a deep focus on ESG data infrastructure, she designs and builds the digital backbone that makes sustainability reporting faster, more accurate, and scalable. Zeel leads the development of BTW AI's suite of digital products and automation solutions.
Credentials
Areas of Expertise
Work With Us
Whether you need a full ESG programme or a specific deliverable, we'd love to discuss how we can help.
Get In Touch